What's in a name? What should you consider when choosing a domain name? Here's some suggestions to keep in mind when you decide it's time to try and establish your internet identity.
1. Length - Even though it's possible to register a domain name with an excess of 60 characters, you should consider that the longer the name, the more difficult it will probably be to remember. Memorable names are also easier to type into your browser's address bar.
There was a time when it was best to keep the length to 7 or 8 characters, but getting a short and meaningful domain name today is increasingly difficult. You should always avoid using trademarked names to avoid any future disputes.
2. Extensions - Which extension should you use? The oldest and most recognized extension is .com, followed by .net, .org and .info. The use of .com can give the impression that you've been around for a bit.
It can be prudent to register all of the available TLDs so that no one else can register it. With the minimal cost of registering domain names, it's a good investment to protect your name.
Country specific extensions may make sense if you're be targeting or doing business in a specific country. Your potential customers in Great Britain may not order a products from a .com site and look for a .co.uk (UK) domain instead.
3. Hyphens - With many domain names no longer available, it's a consideration. One disadvantage of hyphens is that it's easy to forget the hyphen when typing the domain name and could end up at an altogether different web site that you intended. Using a hyphen also increases the difficulty when using the domain name verbally.
One advantage is that search engines can distinguish the individual words better, and may score your web site higher for those keywords. An excessive number of hyphens may work against you, as long hyphenated domain names are typically associated with spam.
4. Prefixes and Suffixes - If a particular domain name is no longer available, it's possible that using an alternate form of the name with a prefix or suffix is still available. many domain name registrars offer suggestions when your first choice is not available, such as MyWebsite.com or eWebsite.com or WebsiteOnline.com - you get the idea.
Domain names should reflect your business or be awfully catchy if you're trying to establish a brand. Clear concise names without hyphens are memorable and easy to communicate to others. If you have to continually spell the domain name for others, it might be time to get a new one.
If you're experiencing difficulty finding a suitable name, you can always check some of the domain name resellers to see what names might be for sale. SEDO, BuyDomains, GreatDomains and others offer domain names for sale - we found SEOSuccessful.com on the front page of one of the resellers, but with the other extensions still available, it would appeal to those wanting the .com version only.