Thursday, October 4, 2012

Some wrong ideas about SEO


There are some wrong ideas many have about how SEO really works.

SEO is not only following some rules so that Google and other search engines are "enamored" of our web sites and although I would not know whether to define it as an art, a science, a combination of both, or none of the above, is of course it depends on many factors.

Over time I realized that many ideas circulating on the web, in relation to SEO, not entirely certain and some others are not explained clearly enough, what makes these is wrong and will lead to the mistake when going to practice. In my opinion, the most common are:

Keep updated our blogs

As this sentence main idea is not bad, what is wrong is to assume that "current" refers only to publish content with some frequency, which is actually very important because the search engines love fresh content and current , however, is not the only thing to upgrade. The SEO is constantly changing and you need to be aware of changes to update the entire structure of our sites to suit them and not be left behind in the race of positioning. It is also valid check our stats to determine which pages are generating the most traffic, update some links and bring more traffic to the latest content.

More links = better positioning

In principle this was the rule, but the SEO has changed and now care more about quality than quantity. Many believe that buying sites in the known links "link farms" will help them better position, but the truth is that today fall into this practice is one of the biggest mistakes you can make, because Google penalizes sites that strongly intended to deceive its algorithm to better position. Not that the number of links pointing to our site does not matter, it still has a lot to do, but the ideal is generated naturally and come from places as reliable as yours. Thousand links pointing to your website that appear suddenly in a place "X" are viewed with disfavor by the algorithms of the search engines.

The positioning depends on the PageRank

Sometime PageRank metric was more affected than the position of a site in the search results, however, this is no longer true. In fact, taking the value of PageRank as a reference, today is a mistake, even Google does not give the same importance that was some years ago. The position today depends basically on the above: upgraded sites, fresh content, quality links. The PageRank is no longer a determinant factor.

Conclusion

As mentioned at the beginning, SEO depends on many factors, most of them clearly dependent quality rather than the quantity. Not enough to observe a few rules, use the labels below and know how to select the keywords, is a much more demanding job that requires time and effort, which is not enough to "get it", but must them well for best results.

I'm not an SEO expert, but my time working on web development and design has allowed me to discover that not all information on positioning circulating the web, even coming from characters recognized as experts in the field-is true. It is necessary to research, read a lot, compare opinions, but above all it is important to measure the impact of the changes we made on the position of our websites, in order to accurately determine what works and what does not.

Thursday, May 24, 2012

Need to earn money fast online ?

Many of the tips and comments you read on forums say this to make money fast online is a matter of patience. You can not expect quick revenue and that you will take a while before you win something.

While it is true in many respects, it is not an absolute rule. And the answer is the smart investment of your money. Everybody wants to make money fast and free, but the reality is that there is. To earn money fast you need to get money or get a lot of work, and whoever thinks otherwise still lives in the world of fantasy.

The free path takes work and continuing education, in addition to taste and see that it works. It is the path that takes time and which will require that you educate yourself before you can make money fast. However, you can save part of working with what already exists. Not only the guides you can buy to dominate every aspect of Internet marketing, but the software and tools that already exist for this.

In addition to knowing what is, some have developed software and subscription services where you get almost everything done. If you want to make money fast, you can use these tools and services to save you all the steps that you would have to do on your own. Unlike so many fraud and magic buttons you see on the Internet every day, these services require you to work. The difference is that you get the way to go, you just do what needs to be done.

Putting the example of affiliate programs and pay per click (PPC), which is one way to make money fast, you need to get the words that work for PPC, appropriate announcements and manage your campaigns effectively. This can be done free, but requires testing and you can make enough for your campaigns are profitable. This we can save with services already removed the keywords that work, the ads that are successful and sell more products.

Such services reduce the risk to a minimum and you can have successful campaigns from the first day, and be making money from the first month. Again, here are not frauds, they are serious service will charge you for what you get, but well worth it.

Tuesday, December 20, 2011

Earn money with your blog selling links

A good way to monetize our website when we have little traffic but a pagerank interesting, is to sell links.
Although this practice is frowned upon by Google is hard to detect if done with care.

While it is possible to deal with personally sell links, offer to sell links on the same page where they will be included is dangerous. So there are companies dedicated to broker between buyers and sellers of links.
The two best in my opinion are Text Link Ads and Telia.


Text Link Ads is dedicated exclusively to buying and selling of links in different ways, and have the best market prices.


teliad | Rank Better - Earn More
Telia also has good prices, and besides offering marketplace for backlinks, also offers SEO Ranking Analyses, Link Building, and Ranking Check.

Sunday, October 15, 2006

Directories to Avoid

If you frequent webmaster forums, I'm sure you've seen the numerous new directory announcements - seems there's more and more new directories being launched every day.

We're all looking to get the most from our directory submissions, so which directories should you submit to and which directories should you avoid? Here's a few tips to help you pick the best of the new directories.

Most of the directories are using a free script - not a problem, it's not the script. The majority of the directories are using a free template as well. What I don't like is the category dump that's used over and over again - So many directories have the same structure and duplicate many of the listings as the directory owners promote these hyperlink dumps in the same places time and time again. They get the same sites submitted by the same webmasters. No unique content.

What I find hilarious is the prices they think they can charge for inclusion. here's and example:

Domain name registration date: September 9, 2006
Script: PHPLD Free version
Template: Free
Logo: None - default template logo.
Category Structure: Free dump.
Tag line/description: High quality paid web directory.
Pricing:
Regular Link w/Reciprocal: $19.95
Regular Link: $24.95
Featured Link: $49.95
Total Listings: 2 - appears to be added by owner.
Promotion:

The above is a prime example of the type of directory you should avoid - even if it were free.

Sunday, August 20, 2006

Directory Saturation

Seems that the popular trend right now is owning a general or niche Internet web directory. There are free directory scripts and a variety of templates available, so all that you really need is a domain name and some cheap hosting to give it a go.

You have to wonder about the shelf life of these directories, as it's easy to get the impression that most are started to generate some quick revenue from the initial rush of submissions by offering cheap "Featured" listings.

Once the initial rush is over, and webmasters looking to promote anything and everything have moved on the the next directory launch, the owners rarely spend any time on promotion. It's easier to repeat the process over again with another domain name to collect a few quick bucks before abandoning the project or offering it for sale based on short the term income. Ask some of the directory owners how many directories they own - you're in for a surprise.

Not many webmasters or directory owners appear to be in it for the long term, so it leaves me to wonder if it's really a waste of time submitting to the never ending string of general web directories.

Ever look at the domain name registration length before paying for a "Lifetime" listing? You'll be lucky to find more than a handful registered for a period longer than one year.

Consider checking the search engines for a cached version of the directory, many are not even indexed in the major search engines and with the lack of promotion, it's likely to remain that way. There's no value in having a listing in a directory that no one will ever see.

How many pages are indexed? Are the pages listed as a Supplemental Result? It's long been thought that Google gives little value to having a link on a page within their Supplemental Index. You have to wonder if this is true, considering the page doesn't qualify for the regular index and will likely not be seen unless it's returned for some obscure long-tail search term that the regular index has few results for.

Don't get me wrong, there are webmasters that operate multiple directories with good intent. Kudos to you that do.

Tuesday, June 27, 2006

Google and Adobe

Adobe and Google team up for Toolbar


Adobe recently announced a new multi-year deal to bundle the Google Toolbar with it's Macromedia Shockwave Player downloads and various other Adobe products over the life of the deal.

There have been over 200 million downloads to date, and it's estimated that Macromedia Shockwave Player is installed on 55% of internet enabled desk top computers.

Financial terms of the agreement were not disclosed.

Choosing a Domain Name

What's in a name? What should you consider when choosing a domain name? Here's some suggestions to keep in mind when you decide it's time to try and establish your internet identity.

1. Length - Even though it's possible to register a domain name with an excess of 60 characters, you should consider that the longer the name, the more difficult it will probably be to remember. Memorable names are also easier to type into your browser's address bar.

There was a time when it was best to keep the length to 7 or 8 characters, but getting a short and meaningful domain name today is increasingly difficult. You should always avoid using trademarked names to avoid any future disputes.

2. Extensions - Which extension should you use? The oldest and most recognized extension is .com, followed by .net, .org and .info. The use of .com can give the impression that you've been around for a bit.

It can be prudent to register all of the available TLDs so that no one else can register it. With the minimal cost of registering domain names, it's a good investment to protect your name.

Country specific extensions may make sense if you're be targeting or doing business in a specific country. Your potential customers in Great Britain may not order a products from a .com site and look for a .co.uk (UK) domain instead.

3. Hyphens - With many domain names no longer available, it's a consideration. One disadvantage of hyphens is that it's easy to forget the hyphen when typing the domain name and could end up at an altogether different web site that you intended. Using a hyphen also increases the difficulty when using the domain name verbally.

One advantage is that search engines can distinguish the individual words better, and may score your web site higher for those keywords. An excessive number of hyphens may work against you, as long hyphenated domain names are typically associated with spam.

4. Prefixes and Suffixes - If a particular domain name is no longer available, it's possible that using an alternate form of the name with a prefix or suffix is still available. many domain name registrars offer suggestions when your first choice is not available, such as MyWebsite.com or eWebsite.com or WebsiteOnline.com - you get the idea.

Domain names should reflect your business or be awfully catchy if you're trying to establish a brand. Clear concise names without hyphens are memorable and easy to communicate to others. If you have to continually spell the domain name for others, it might be time to get a new one.

If you're experiencing difficulty finding a suitable name, you can always check some of the domain name resellers to see what names might be for sale. SEDO, BuyDomains, GreatDomains and others offer domain names for sale - we found SEOSuccessful.com on the front page of one of the resellers, but with the other extensions still available, it would appeal to those wanting the .com version only.